Many of the modules users (and most of my customers) use the module to give the "illusion" of seperate stores.
I have one customer who has a wholesale store setup and only sells to retailers and is also running a retail store.
It is important for them to have completely seperate stores and designs but have the unified catalog for stock purposes.
There are also many dropshippers out there who have a variety of items. You may want to list their entire catalog but break it down into seperate shops. (Electronics, Housewares, Etc.)
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