The conversion that you are seeing on the Analytics side is NOT the "Adwords" conversion tracking. That is either the "goal conversion" (if you have one setup) or the "Ecommerce Tracking" (which comes with my analytics mod as well.)
There are several different types of "conversion" that can be reported by GA and although each represents the same concept, non are exactly the same.
There is the Goal Conversion Tracking, The Ecommerce Conversion Tracking, and the Adwords Converison tracking (which you will not see as a separate number within your Google Analytics account ... this separate number is displayed within your Google Adwords account.)
You can get that number to show in Analytics by linking your Adwords account with you Analytics account and sharing data. Even then you'll need to drill down a few levels in reports to get it.
So, if you are trying to track paid search conversion and the number is not showing up on the Adwords side, BUT you have the correct Adwords Conversion Tracking ID saved in your Zen Cart admin AND you have selected to turn on converison tracking (from within your zen cart admin section) then you should see tracking on the Adwords end.
If you don't see tracking on the Adwords end but have followed my steps here, then it is likely because you have not made a purchase after coming from a paid search ad.
You just can't pull up your site, make a purchase, and then have that tracked as a "conversion" on the paid search side. You must first come from one of your own ads (that you are running for paid search.) This is because a purchase from someone coming directly from an ad is not the same as a purchase from someone coming in from another source (from a tracking perspective.)
To test a conversion on the Adwords side, do this.
1) Search Google for a term you are bidding on in the paid search side.
2) Find one of your ads (that you are running) in the search results and click it (the ad MUST be a ppc ad ... not an organic listing).
3) Make a purchase as normal on your site.
4) Check your Adwords conversion tracking reports later in the day (or in 24 hours) for updated stats. Google does not report in real time ... even with Adwords tracking.
Let me know if that helps.
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