In the file includes/languages/english/your_template/lang.meta_tags.php find SITE_TAGLINE
The value defined between the quotes
'SITE_TAGLINE' => 'This is my tagline',
The switch that you found can be investigated here (https://docs.zen-cart.com/user/admin_pages/catalog/products_meta_tags_editor/)
For example switch on Product Name & defined constant "SITE_TAGLINE" will make your product pages title in the catalog display like so.
<title>Product Name : TITLE SITE_TAGLINE</title>
These settings can be changed globally for all products in Product Types > Layout Settings >> select product type
Then
Product page <title> tag - default: use Title Additional Text
Product page <title> tag - default: use Product Name
Product page <title> tag - default: use Product Model
Product page <title> tag - default: use Product Price
Product page <title> tag - default: use SITE_TAGLINE
~Melanie