Mailbeez After Sales Modules

[ScriptJunkie]

I understand what you're saying. Are you aware that you control the No Purchase days passed setting?

The No Purchase mod is designed to contact the customer who has created an account but never made a purchase - but only after the amount of time you set. So in the scenario you described, the potential customer wouldn't get both an abandoned cart email and a no purchase email at the same time unless you set the no purchase email to be sent immediately upon account creation. And you wouldn't do that because it's not an appropriate use of the mod, nor is it good customer service.

A more appropriate way to use the No Purchase mod is to set it up to be sent out to the customer after an appropriate length of time has passed. This reminds them that they have created an account with you but have never used it - and encourages them to come make a purchase. So yes, while the customer would eventually get both emails, they would be separated in time.

I agree that you don't want to spam your customers with multiple emails...but the key to intelligent emailing, or email marketing is both timing and language. If the language in your emails make it clear that they each serve a different purpose, and the language is gentle yet direct, (vs. aggressive and smarmy), then the customer won't respond negatively to your emails. Also remember, there is a setting in MailBeez that lets you target your emails to subscribed members only. Since this is a choice a customer must make during account creation - subscribed users are expecting your emails.

Who determines what an appropriate length of time is? You do. This will vary by store owner. If you sell seasonal items for example, and change your stock every 3-4 months, you might want that potential customer to hear from you before you change out your stock for the season, and so setting days passed to 90 or 120 would be appropriate for your store. Or perhaps your stock is made up of closeout items and so it is constantly changing. You might want to set your days passed to 60 days. Or maybe you feel two weeks is an appropriate amount of time, so you set the number of days passed to 14. The point is, you have full control of this setting.

An abandoned cart mod would, I assume, send an email immediately upon cart abandonment. Although I suppose you could set the days passed, but it wouldn't make any sense to set the days passed to more than one - presumably you want the customer to get the email on the same day the cart was abandoned. I also think you have to be very careful with the language in an abandoned cart mod in order to avoid being invasive.

A good use for an abandoned cart mod is one that sends an email saying something like "hey...you left these items in your cart. We have saved them for you so they'll be there next time you log in".

At any rate...these two concepts (no purchase and abandoned cart) are two very different things and should be handled differently. Now whether or not Cord would want to find a way to combine them into a single mod while retaining the ability to manage the situations separately....that's a different question - and probably one best answered by Cord :)

I guess in my situation, I do not have COWOA installed, so as a 'guest' goes through the checkout, a customer account gets created for them.

If they bail just before check out, they now fit both scenarios presented and I would hammer them with emails.

New Customer/No Purchase
Abandoned Cart with Items

I suppose installing COWOA would alleviate the issue, but would I no longer capture email addresses of 'potential' customers, thereby negating the 'no purchase' module?