using this patch will render the html properly on the front end

Code:
INSERT INTO `flexible_footer_menu` (`page_id`, `language_id`, `page_title`, `page_url`, `col_header`, `col_image`, `col_html_text`, `status`, `col_sort_order`, `col_id`, `date_added`, `last_update`) VALUES
(15, 1, 'Discount Coupons', 'index.php?main_page=discount_coupon', '', '', 'Get <font color="red">5% off</font><br />\r\nyour <u>first purchase</u><br />\r\nat my <i>demo site</i>!', 1, 24, 2, '2013-06-24 09:20:12', '2013-06-24 16:55:10');
but if I edit and update it in admin the html breaks and is rendered in phpmyadmin, col_html_text, as

Get &lt;font color=&quot;red&quot;&gt;5% off&lt;/font&gt;&lt;br /&gt;
your &lt;u&gt;first purchase&lt;/u&gt;&lt;br /&gt;
at my &lt;i&gt;demo site&lt;/i&gt;!