By "ignoring the sort Order", do you mean that it isn't set to be at the top of the column? The social container is not inside the regular structure of the sidebar as it should be, but loose in the sidebar container, at the same depth as the regular structure itself. The template is such a strange and antiquated mess of nested tables that I don't know if a properly constructed modern sidebox can work in it. I'm also not sure you have a properly constructed sidebox; what do you have for /includes/templates/your_template/sideboxes/tpl_social.php? Do you have any other sidebox mods installed? What version of Zen Cart are you running?