Quote Originally Posted by SPH View Post
Diva, the only thing that really matters is whether GOOGLE thinks that pretty urls improve customer experience
You have lost track of reality... the only thing that matters is if the site is making money.

Google is now rivalling some the major monotheistic religions for blind and irrational faith in its sheep-like audience.

Savvy business people never put all their eggs into one basket - if anything, they look for baskets that are empty. Google's basket is so full now the effort to "get noticed" has become a futile paraniod obsession with the vast majority of website owners. So much so they have forgotten even the most simple of marketing principles...