I believe this to be a little over simplified.
No it's not - when using Conor's commercial software. I was not in any way attempting to provide guidance for doing it without.

With regard to
though I'm guessing it's a little more than just one button to press. :)
.. the actual generation IS a press of one button for categories, one for products etc once you've made your selections to get there, but it's very simple - assuming the person performing it reads the onscreen instructions.

Unfortunately, I can't really go into any more detail as we're not supposed to discuss commercial plugins on the forums.