Quote Originally Posted by phil99 View Post
Ok here is a question...

I want to set up a funnel to track buyers through my checkout flow all the way to the thankyou page (my goal)

I use 3 3rd party payment processors....

Paypal express checkout module, google checkout module, and nochex....

Paypal and google leave my site straight from the shopping cart and miss out most of the zen account fuss.

I see you can add code to track 3rd party payment processors, changing the links etc... but this is starting to look like a LOAD of hassle!??

It is possible... have you done it??
I use Goals and Funnels on ALL sites I run. Zen Cart included. The data that reporting provides plays an important role in determining where problem spots may be.

Hhaving said that, there is no easy way around setting up funnels and goals.

You have to have use the proper url of each page you want to track during the process with the end result being the "goal". You also have to make sure you set the proper "Match Type" from within your Funnel or the recorded data will be inaccurate.

The Google Analytics Workbook in my signature shows an exact "copy and paste" example of exactly how you would do this for Zen Cart sites (and it works for others as well).

Keep in mind that if you are using third party processors, there will be no way to track them once they leave your site to pay (as in the case of Google Checkout or PayPal IPN). There will also be no guarantee that the action will track properly as in each of these cases, the users must "complete" the transaction by usually clicking a link on the "thank you" page of the third party processor (PayPal or Google).

Upon clicking that link, they are taken back to your site (the checkout success page) and providing you have the correct url setup as your goal, the action is actually recorded.

So what does this all mean? Well, it means that more than likely you'll have to get creative in reading what your funnel is telling you because right around the point at which the user is taken away from your site and to the third party processor, it will look like they abandoned the checkout process in your funnel.

In fact, they may not have. They may have paid and completed the transaction.

So, be careful not only in how you setup goals and funnels, but how you read them as well.