Quote Originally Posted by rainthebat View Post
That is a really good question because seo is probably the reason that many people install the blog inside zc. Zen Cart has been great for search engines with me, and I had read so much about how great blogs are because the content is being updated regularly (theoretically) and the search engines just love fresh keyword rich content.

So, overall I'm not sure that it necessarily improves anything on the seo unless it improves your ability to place content on your webpage (I find it a little easier to work with the wordpress admin then the zc admin).

It can be a quite a time investment if you want heavey customization of the look.
Though I opted not to screw around using the embedding feature of this mod (I am using only this mods sideboxes), the main reason for using it was to give the client the ability to easily add article style content to her site without having to pay me to help her with this task.

While EZ pages could do this, my client was having a difficult time grasping how to add content using EZ Pages, and then adding links to the EZ page in her sideboxes. I needed to give her an easier method for adding content. Plus a nice bonus is that WordPress has built in content archiving features which means my client doesn't have to keep coming to me to create content archives for her. Now she can add pages to her heart's content..

The WOZ sideboxes make the blog content easily available from ZenCart and the regularly refreshed blog content probably has the added bonus of improving her SE rankings.. Though I'm not embedding the blog in ZenCart, I used WP links along with the WOZ sideboxes to tie the two together (very nicelyI'm sure her blog has driven traffic to her website.