Is that NEW product ACTIVE or INACTIVE?

Call it up in the admin product add/edit screen and see if it is enabled or disabled.

In Easy Populate, the column governing this STATUS is v_status...

v_status = 0 (product is added to the database but is DISABLED) hidden from view in the webshop
v_status = 1 (product is added to the database and is ENABLED) visible in the webshop and regarded as in stock.
v_status = 9 (Product will be DELETED from the database along with its image(s)). Usually used to remove discontinued products.