Hi All,
A little clarification is required.
Magic SEO URLS it turned out was not the issue at all. Jiri from MSU did some debugging for us, and we found it was an issue in our html header.
FB like, the XFBML method is now working beautifully, and you can see it
here as an example.
I would like to retract my previous comments and say that the MSU system was not in anyway responsible for the issue we had.
Regarding the SEO URLS, all I can say is that our business increased by 400% the month after we started using them.
The figures speak for themselves.