Zen Follower
- Join Date:
- Jan 2009
- Posts:
- 222
- Plugin Contributions:
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Conversion ratio and page parse time study. Is it worth to improve performance?
Hello,
We all know that parse time is very important to conversion ratio. Customers get frustrated when they have to wait 10 seconds for page to load, and often abandon such site.
I was sitting today drinking coffee wondering about how important page generation time is to conversion ratio and I couldn't answer that question honestly. Why? Well, let's say that We have two similar shops, one with average parse times of 1 sec, and second with avg. 2 sec. How much more orders will shop 1 get compared to shop 2? What if avg. parse times would change to 1 and 4 sec? Maybe shop 1 would get 9x times more orders then shop 2? Or maybe only 1.2 times more orders? (20% increase). Is it worth to spend hundreds or thousands of dollars on dedicated server just to improve performance a little bit?
I started googling around and amazingly I couldn't find anything on the subject. Maybe I ask wrong questions, but it seems that there's no such study.
Is anyone aware of any papers on the subject?
