"Google Analytics by Andrew" Proper Configuration??

O.k., got the mod installed but I do not know how, nor could I find enough information on the configuration. Could somebody clarify these for me. I need to know about "Attributes Brackets" to "AdWords Conversion ID". I think I found enough info on the rest. Any help would be appreciated. Here is what my Configuration page looks like now.

**Title ** Value
**Analytics Account **UA-XXXXXXXX-X
**Target Address **customers
**Affiliation **
[B]Use sku/code [/B]products_model
**Use pagename **false
**Attributes Brackets **[]
**Attributes Delimiter **;
**Tracking Outbound **false
**Tracking Outbound Links Prefix ** /outgoing/
Use AdWords Conversiontrue
**AdWords Conversion ID **

**AdWords Conversion Language **en_US