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Advice on Affiliate Programs?

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2 Jan 2010, 8:22 PM
#1
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styles_uk

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Advice on Affiliate Programs?

I may be looking to partner up with an affiliate company in the very near future to help promote our website on price comparison and voucher codes sites etc as we a fairly new to this side of marketing, would anyone be able to give me more information on this and if you think it would be worth while us going down this road also could anyone could recommend a company that charges a reasonable price.
Thanks in advance

2 Jan 2010, 8:46 PM
#2
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Re: Advice on Affiliate Programs?

There are, of course, advantages to having an affiliate programme for your webshop...

.... but you have to consider the "fee" that third-party Affiliate Networks are going to charge you for their services.

If you are in a very competitive market sector (products that a LOT of other people sell), then the "commission" charged by an Affiliate Network can quickly erode your profit margins if those margins are (by competitive necessity) already shaved to the bone.

A better option is to install and manage your own Affiliate Software, and you could start evaluating this option by considering something like JROX, who is mentioned here:
http://www.zen-cart.com/index.php?main_page=infopages&pages_id=27

3 Jan 2010, 11:56 AM
#3
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Re: Advice on Affiliate Programs?

schoolboy:

There are, of course, advantages to having an affiliate programme for your webshop...

.... but you have to consider the "fee" that third-party Affiliate Networks are going to charge you for their services.

If you are in a very competitive market sector (products that a LOT of other people sell), then the "commission" charged by an Affiliate Network can quickly erode your profit margins if those margins are (by competitive necessity) already shaved to the bone.

A better option is to install and manage your own Affiliate Software, and you could start evaluating this option by considering something like JROX, who is mentioned here:
http://www.zen-cart.com/index.php?main_page=infopages&pages_id=27

Thankyou for the helpful advice.
I have looked into JROX and the reason we looked at becoming a affiliate is for us to be able to promote oue site on price comparison websites.
Is their any information about what price comparison and voucher codes sites we could then list on by signing up to JROX?
Regards.

3 Jan 2010, 12:14 PM
#4
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Re: Advice on Affiliate Programs?

Styles UK:

Thankyou for the helpful advice.
I have looked into JROX and the reason we looked at becoming a affiliate is for us to be able to promote oue site on price comparison websites.
Is their any information about what price comparison and voucher codes sites we could then list on by signing up to JROX?
Regards.

The two concepts (price comparison vs affiliates) are different...

You don't need affiliate software/membership to list on price comparison websites.