displaying format with price under thumbnail

Hello there. (New here, so hopefully got this in the right place, found nothing on search...)

I'm working on a fully up to date install of zen-cart, for a client selling books.

What I want to do is display the format of items along with the name, price, discount and saving under the product thumbnails found on the main page and elsewhere. (new products, featured, etc)

Price and such are displayed as standard, there must be a block of code somewhere to show these attributes, so how do I add the format?

Every book has had paperback or hardback put in the 'format' box of their form when uploaded, so the information is in there, I'm just unsure of how to get it to display.

All assistance is greatly appreciated!

Thanks.