changing the color of item names

When viewing the catalog, the product names are displayed as links. How do I change the color of ONLY the product's name without affecting the other links?

This will depend on the CONTEXT in which the product name links are being displayed.

For example, these name/links are visible in the PRODUCT LISTING page, the ALL PRODUCTS page, the FEATURED PRODUCTS list, the NEW PRODUCTS list the SPECIALS list, the SEARCH RESULTS list...

Unless you determine the CONTEXT style declaration, the link will follow the style attributed to general links.

You can use Firefox browser with the FIREBUG plugin to help you determine the style classes and ID's, for each of the contexts that you would like to style differently from the main style governing link text.