I felt EXACTLY like you are feeling right now ! :lamo:...even after reading the FAQs.
But, then I Purchased the Book,** "e-start Your Web Store with Zen Cart" by Goh Koon Hoek ** :clap:
You can click the link usually at the top of the page on this site or go to Amazon or...i got mine on eBay.
It is kind of expensive...and it doesn't answer all of your questions...but it will give you a VERY GOOD START and you will begin feeling alot better about using Zen Cart than you are feeling right now.
It still takes a lot of time to set up and learn everything...but...like all good things...time and patience and perserverence...ONE Day...you will have a beautiful Zen Cart store ! :clap:
For the "look" of the store: first try altering your stylesheet.css You can find the stysheet.css by going to your Zen Cart Files:
includes>templates>classic(or your custom template)>css>stylesheet.
Find the area and color# to change to your liking. Photoshop or Illustrator or any of these type of Graphic Softwares give you color#s...that's where you can find the #s you would rather have and input them into the appropriate place in your stylesheet.
At first...the stylesheet seems overwhelming too...:frusty:but just play around and try to make some changes. There are alot of posts & threads about CSS at this site you can learn more from.
If that doesn't work and you want a quick way to get a real :shocking:"stylized/designer looking" store...just the "looks" now... You can purchase a "Zen Cart Template" at TemplateMonster.com ...which will save you a tremendous amount of time. This way...you do not have to spend time on the "look" of the store...just spend time on learning the Zen Cart Admin "functions/operating system/input products/shipping/payment modules & the many other details" of the store.
This type of Template costs a bit of money...:(and it is not totally necessary...since ZenCart includes a few Templates to choose from.
I am not a sales person for any of these items. I am just telling you what has helped me to get out of that very very frustrating stage that you are in now.
GOOD LUCK ! :D