recently I have been working on our online store...mainly with layout and trying to maximize SEO (still a work in progress) however i was wondering if the gurus on here would be willing to stop by the site and pick it apart a little ....i know there are things that need changed, however i have been staring at it for so long that everything just meshes together. Any input at all is much appreciated.

www. kieferoutdoor.com

I am aware that my main page product "description" is automatically inputing my Category fields --working on how to change.

You might have a better luck getting response in the topic reviewer's corner, but in any case... here's my little suggestions after looking at your nicely done site, I know it's still under construction..

SEO

Instead of calling the product category "outdoor fun", you could rename it to "outdoor playsets", "playground equipment", etc.

Because the word "outdoor fun" can be such a broad term, it probably won't score well for people looking to buy equipments you sell.

Same applies to "outdoor living", you could probably merge these products with the category "Outdoor Furnitures".

"Flags" -> "Outdoor Flags" etc..

Product info page

I had to look around for the "add to cart" button as it was located on the left side,
I was about to click on the button "tell a friend" instead, maybe I'm loosing my sight.. lol

General

Include your business contact number (phone) into your header design. Some people prefer hearing a real voice, and this offers them a piece of mind.

Site seal

Assuming that you're going to use SSL, don't forget to add a site seal sidebox and
indicate which type of security you're using to protect the customers.

Thank you very much i appreciate you taking the time, it helps a bunch. Very insightful observations!:D