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Best "Add to Cart" Button 4 Conversions / Clicks?

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11 Jan 2011, 5:31 PM
#1
jgnaiz avatar

jgnaiz

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Best "Add to Cart" Button 4 Conversions / Clicks?

Does anyone have tips on high converting (or click rate) "Add to Cart" and "Checkout" buttons?

My current template uses all black buttons with small white text. All buttons on the product page look essentially the same. Does anyone have any tips, or actual buttons, that can improve the conversion rates? My feeling is that the "Add to Cart" button gets lost on the page somewhat. I could just make it green or blue, while leaving the others as they are, but I am looking for advice from someone that has maybe conducted some analytics or funnel testing on different buttons.

I would very much appreciate ideas on this. I apologize if there was a better category for this thread.

11 Jan 2011, 7:23 PM
#2
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fonzie

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Re: Best "Add to Cart" Button 4 Conversions / Clicks?

you are right, the 'add to cart' button should stand out, so buyers don't have to search to find them, green is good color, and also make it bigger,

I use the css buttons and changed the 'add to cart' button to green and the 'checkout' button to yellow/orange.

have a look in my shop at ```
[URL="http://www.postzegelcatalogus.be"]www.postzegelcatalogus.be[/URL]

11 Jan 2011, 8:13 PM
#3
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jgnaiz

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Re: Best "Add to Cart" Button 4 Conversions / Clicks?

thanks. your buttons look good. How do you change the image when it is clicked/hovered?

12 Jan 2011, 12:54 PM
#4
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fonzie

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Re: Best "Add to Cart" Button 4 Conversions / Clicks?

that comes standard with the css buttons, all I did was change the color and the size of the font