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Landing page?

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22 May 2011, 12:21 AM
#1
mickgibbons avatar

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Landing page?

I wish to create a landing page within zencart, which i can heavily optimize for SEO.

My question is. How do i rename the URL for an EZ-Page?.

eg i want to make a page for info about handbags, then a link to the handbag section, and i want the page to be called handbags.php

Thanks!:smartalec:

22 May 2011, 1:41 AM
#2
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Re: Landing page?

Scroll to the bottom of the page on this thread for links to similar thread on the same subject.

22 May 2011, 7:57 PM
#3
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Re: Landing page?

It's not an actual landing page i want. It is just a page, like an EZ Page, but with a different URL.

22 May 2011, 8:08 PM
#4
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Re: Landing page?

It is still very unclear what you mean, or what you want.

If you are looking for ways to improve your search ranking, then you would do well to consider what the SE's (particularly Google) consider to be important.

Melanie Prough explains it very well HERE, and over the last few years, we have helped our clients follow her edvice. We have seen POSITIVE RESULTS as a consequence of paying attention to Mel's advice.

Additionally, if you install and then use (in conjunction with your Google Dashboard) Andrew Berezin's excellent Sitemaps XML module, this will create (amongst other) an EZ-Pages sitemap which you can then "inform" the various Search Engines of.

Put the reference to these sitemaps in your robots.txt file, and then work collaboratively with the search engines to improve your performance.

22 May 2011, 9:18 PM
#5
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Re: Landing page?

schoolboy:

It is still very unclear what you mean, or what you want.

If you are looking for ways to improve your search ranking, then you would do well to consider what the SE's (particularly Google) consider to be important.

Melanie Prough explains it very well HERE, and over the last few years, we have helped our clients follow her edvice. We have seen POSITIVE RESULTS as a consequence of paying attention to Mel's advice.

Additionally, if you install and then use (in conjunction with your Google Dashboard) Andrew Berezin's excellent Sitemaps XML module, this will create (amongst other) an EZ-Pages sitemap which you can then "inform" the various Search Engines of.

Put the reference to these sitemaps in your robots.txt file, and then work collaboratively with the search engines to improve your performance.

I will try to explain my situation better.

I have a website which is ranked 1 for my specific optimized keyword term. I wish to optimize a new keyword (without editing my current index.php). So i intend to add a new php page known as 'handbags.php' then optimize this page. However, i am not sure how i would add this page, as adding it in EZPages gives me id&=1 or whatever, which would be pointless optimizing, as it's best to have the keyword in it's URL.

22 May 2011, 9:27 PM
#6
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Re: Landing page?

mickgibbons:

... as it's best to have the keyword in it's URL.

Not necessarily true...

Google (and indeed all reputable search engines) are capable of spidering and indexing Dynamic URL's just as easily as they do static URL's.

MOST good websites today are based on Dynamic Content Systems, and in fact, Google RECOMMENDS that dynamic URL's are NOT RE-WRITTEN to resemble static URL's.

Additionally... from your post... it seems that you are unclear of how PHP assembles HTML...

I wish to optimize a new keyword (without editing my current index.php)
... does not make technical sense, I'm afraid...

The only way you can get dynamic URL's to render as static URL's is to invoke the URL RE-WRITE CONDITION via a set of .htaccess declarations.

23 May 2011, 6:58 AM
#7
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Re: Landing page?

schoolboy:

Not necessarily true...

Google (and indeed all reputable search engines) are capable of spidering and indexing Dynamic URL's just as easily as they do static URL's.

MOST good websites today are based on Dynamic Content Systems, and in fact, Google RECOMMENDS that dynamic URL's are NOT RE-WRITTEN to resemble static URL's.

Additionally... from your post... it seems that you are unclear of how PHP assembles HTML...

... does not make technical sense, I'm afraid...

The only way you can get dynamic URL's to render as static URL's is to invoke the URL RE-WRITE CONDITION via a set of .htaccess declarations.

What will i have to add to the htaccess to rename:
https://www.domain.com/index.php?main_page=page&id=10
to https://www.domain.com/handbags.php

Appreciate your help bro!

23 May 2011, 7:50 PM
#8
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Re: Landing page?

I've been trying to make landingpages myself, using the EZ-pages, and it really isn't that hard at all.

You write an EZ-page, the title you give the page will also be the title Google sees, optimize the page for Google (it will also be optimized for other search engines), and then add metatags for your EZ-page, that will make a huge difference,

Open your metatags file (includes/languages/english/metatags.php), and look around line 31, there you will see how you can add metatags for your EZ-pages.

That's it, it worked for me, there's no reason why it shouldn't work for you.

23 May 2011, 10:14 PM
#9
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Re: Landing page?

fonzie:

I've been trying to make landingpages myself, using the EZ-pages, and it really isn't that hard at all.

You write an EZ-page, the title you give the page will also be the title Google sees, optimize the page for Google (it will also be optimized for other search engines), and then add metatags for your EZ-page, that will make a huge difference,

Open your metatags file (includes/languages/english/metatags.php), and look around line 31, there you will see how you can add metatags for your EZ-pages.

That's it, it worked for me, there's no reason why it shouldn't work for you.

The main problem I'm having is the wording in the URL. Any ideas?

24 May 2011, 7:42 AM
#10
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Re: Landing page?

have a look at CEON URI mapping, I've been using it for a long time, but I never looked at the possibility to change the url's for EZ-pages, but it is possible, that could be your answer,

but even without the title in the url I managed to get to the top of Google search results in less then 2 weeks

24 May 2011, 9:54 PM
#11
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Re: Landing page?

Seriously, listen to Schoolboy.....and check out some MAJOR sites like Amazon and Lands' End. They have dynamic, crazy-long URL's. Just a suggestion, but if you're looking at information about Search Engine Optimization, make sure it's dated this year and from a reliable source. There's a LOT of old information out there (or people passing off old information as new).

If you want to redirect a FEW pages due to link-length restrictions in posting environments (you can get away with tinyURL, but I like our website name to be noticed) then google "htaccess rewrite" for examples of how to change your htaccess file.

BACKUP your htaccess file before goofing around with it and be quick on the FTP access to fix it if you mess up. TEST thoroughly after making changes and make sure you can still access all portions of your site and complete a transaction. You can seriously mess up your site (and your rankings!) if you screw that file up...

27 May 2011, 12:30 AM
#12
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Re: Landing page?

Thanks for the concurrence Patti...

This obsession with re-writing URL's is endemic.

People do NOT need to do this.

The following URL will be expunged from the post if I insert it fully, so I enter it here as a sentence:

http :// googlewebmastercentral (DOT) blogspot (DOT) com/2008/09/dynamic-urls-vs-static-urls (DOT) html