hover over links in center box new products

Hello,
How do I change hover affects over links in the new products box in the center? I tried to change here:
a:hover, #navEZPagesTOC ul li a:hover, #navMain ul li a:hover, #navSupp ul li a:hover, #navCatTabs ul li a:hover {
color: #ffffff;
text-decoration: underline;
}
but that affects my navigation links and i don't want to do that. How can I change the new products links only?
site is meaningfulaccents.com. Thanks.

"#whatsNew a:hover" etc would target those links.

Hi kuroi,
That works! Thank you!
Question, why does the inner div class doesn't work?
html code by zc:

You haven't said in which browser it doesn't work. But in IE (for example) :hover only works on links so you'd need to use ".centerBoxContentsNew a:hover"