Ok cool...thank you Linda
Full and final code below:
$manufacturers_name= zen_get_products_manufacturers_name($new_products->fields['products_id']);
$list_box_contents[$row][$col] = array('params' => 'class="centerBoxContentsNew centeredContent back"' . ' ' . 'style="width:207px;"',
'text' => (($new_products->fields['products_image'] == '' and PRODUCTS_IMAGE_NO_IMAGE_STATUS == 0) ? '' : '<a href="' . zen_href_link(zen_get_info_page($new_products->fields['products_id']), 'cPath=' . $productsInCategory[$new_products->fields['products_id']] . '&products_id=' . $new_products->fields['products_id']) . '">' . zen_image(DIR_WS_IMAGES . $new_products->fields['products_image'], $new_products->fields['products_name'], IMAGE_PRODUCT_NEW_WIDTH, IMAGE_PRODUCT_NEW_HEIGHT) . '</a><br />') . '<a href="' . zen_href_link(FILENAME_DEFAULT, 'manufacturers_id=' . zen_products_lookup($new_products->fields['products_id'], 'manufacturers_id')) . '">' . $manufacturers_name . '</a><br />' . '<li><a href="' . zen_href_link(zen_get_info_page($new_products->fields['products_id']), 'cPath=' . $productsInCategory[$new_products->fields['products_id']] . '&products_id=' . $new_products->fields['products_id']) . '">' . $new_products->fields['products_name'] . '</a></li><br />' . '<h3>' . $products_price . '</h2>');
I take it similar can be applied to featured products and specials