MAP Pricing vs Price Fixing by the manufacturer

As my site gets a little more visibility, I have been nailed on a few occasions by manufacturers regarding MAP pricing.

I have implemented the MAP module available here, and that satisfies some, but apparently not all manufacturers.

This is what I got today from a manufacturer:

"Adding product to the shopping cart and then listing a lower price there is still a violation of MAP."

It seems that every manufacturer has a different definition.

I thought that the 'price too low to show, add to cart to see real price' was sufficient? I have yet to see a 'real' definition of how to implement a MAP policy.

Personally, I think MAP is BS price fixing, but I don't want to lose manufacturers/suppliers either.

What's your take on MAP and how to properly implement it?

That's the only MAP Zencart mod I'm aware of.

I haven't encountered the MAP problem, but I'm sure if I do, I just won't carry that control-freak manufacturer's products.

stevesh:

That's the only MAP Zencart mod I'm aware of.

I haven't encountered the MAP problem, but I'm sure if I do, I just won't carry that control-freak manufacturer's products.

I am seriously tempted to drop their stuff and tell them why.

'In Cart Pricing' is pretty standard practice.

Amazon, Walmart, etc. do it.

I got a response to my email regarding in cart pricing.

They stated that it is against THEIR policy to allow in cart pricing, bundling of products, etc. to sell the products for below the MAP.

I will be removing their products due to price fixing.