First, go to your Attributes Controller and remove all Attributes for this Product ...
Next, go to the Option Name Manager and make an Option Name:
Option Name: Format Selection
Option Type: RadioButton
Now, go to Option Value Manager and make Option Values:
Option Name: Format Selection
Option Value: Please Select your format ...
Sort Order: 0
Option Name: Format Selection
Option Value: Mobi
Sort Order: 10
Option Name: Format Selection
Option Value: ePub
Sort Order: 20
Option Name: Format Selection
Option Value: PDF
Sort Order: 30
Then, go back to Attributes Controller for your Product and add these 4 Option Name/Option Values combinations with your Download filename ...
Now you should see on the Product Info page the 4 choices ...
Test them out and ensure they all work ...