mc12345678:
It is for this reason that we implemented URI rewriting... Makes fliers easy, and maintaining a consistent format for all "new" products makes it easier for our return guests to type in the option up front.
We deal primarily with donations, so having something like donate-to-sammy as the end of our URI makes it easier for our volunteers to remember and to talk up getting donations. (I only know of one URI rewriter that doesn't require extraneous characters in the URI in order to work.)
I'll not argue the fact that there are a few (very few) instances where URL rewriting is actually a good thing, but what if I told you that there is a far better way that doesn't involve the installation of any add-ons or modules, is far more versatile, and takes no coding skills whatsoever?
If I take the time to explain it, would you promise to reconsider your dependence on using the addons that you are currently employing?
mc12345678:
I will admit that recently it was nice to see one of our URIs show up on a first page search when I was looking for something specific; however, the referenced page had been online for 6+ months and has significantly related content. I don't believe the URI is the cause,
That's good, because it has been shown time and time again that the URL format doesn't have any significant effect on SE rankings. At best is is used as a 'deal breaker' when all else is equal.
mc12345678:
but it was kind of cool. (And actually the URI wasn't a rewritten one, just the title of the page.)
Take a close look at any of the results shown by Google, and you'll come to observe that it is page titles that get the most prominent display, not the URL's. For reason that escape me, most people seem to assume that it is the URL's that are most prominent. This hasn't been the case for almost 2 decades.
mc12345678:
I expect to have a similar page next year, need to do a better job of capitalizing on the related appearing and directing traffic to our sales area next time...
If you concentrate your efforts on page content, let ZenCart handle the page titles & meta-tags and you'll be rewarded with good rankings and good traffic. It really isn't any more complicated than that.
Any and all other 'tricks' that you use to fool the SE's getting better rankings than they deserve will eventually work against you. The idea of URL rewriting to improve SEO is a classic example. There was a time when this gave sites a significant benefit, but then it started to get abused with people creating URL's designed to increase rankings, even though the contents of the page(s) had nothing to do with the contents of the URL's.
'Keyword spamming' (adding irrelevant keywords to the meta-tags) is another classic example that used to work at one time, but these days can push a site into 'google hell'.
Cheers
Rod