balihr:
Totally agreed. But then again, how long do you think the site will stay in business if the owner doesn't bow at Google and other search engines?
Rule#1 for Good Google Rankings (straight out of the webmasters handbook). DON'T create or develop a site for Google. Develop for people. IOW, no need to 'bow' to them at all. :-)
The sole reason Google keep changing and updating their algorithms is because people do develop specifically to 'please' (or bow) to the Almighty Google - They don't want that, they don't like that. The changes they make are usually to penalise people for this behaviour.
That doesn't mean a people should ignore their recommendations for what makes a good quality site though.
balihr:
Perception, experience, feel .. Doesn't matter what you call it
These are not all the same thing. I perceive that jumping off of a cliff with a parachute is a dangerous thing to do. I won't do it. Ever.
Many people have experienced jumping off of a cliff with a parachute.
Some of these people, after having the experience **feel **scared shotless, and will never do it again. Other will feel exhilarated and can't wait to do it again.
balihr:
I don't do analysis and statistics and don't have first-hand experience. I read about it from various sources, hoping the info is correct. But, if 20 sources say the same thing, and only one claims otherwise, I tend to go with the flow
Funny thing about people and the internet - There are always plenty of resources to prove and disprove any theory you can come up with. A current classic example is to vaccinate or not vaccinate. Much like where this thread has ended up, it is a topic of endless debate.
Here's a site that I feel could be of interest to you - mainly on account of the fact that it backs up the views of public perception and perceived security. http ://baymard <dot> com/blog/site-seal-trust.
Just as a FYI, I didn't just go out and look for this - it is a site I've had bookmarked for quite some time as a result of some other research I was doing several months ago.
The part that I found of most interest is/was this
Trust Seals vs. SSL Seals
As discussed earlier, it’s not the actual security of your page that matters the most to users as they have little to no technical understanding of TLS/SSL encryption or even how forms are submitted. Rather it is the perceived security that’s of importance to this vast majority of users. This is why we included both SSL seals (Norton, Thawte, Trustwave, Geotrust, Comodo) and trust seals (McAfee, BBB Accredited, TRUSTe) in the survey. What we wanted to test is which site seal makes the user feel the most secure, not which seal actually represents the strictest technical / security compliance.
What this research has found, and this text clearly demonstrates, as that SSL itself is really unimportant to most users, so on this basis, would you think it fair to assume that it would be quite possible and feasible to simply add one of these 'trust seals' to a site without SSL and people would actually place more trust in the site than one that has SSL but NO 'trust seal'?
I seriously/honestly think that this is a valid assumption - which in a way tends to prove my point that SSL itself is basically useless and pointless, at least from a security/trust perspective.
OR, do you think my assumption here is invalid - and that most people want SSL and a 'trust seal'?
Hhhhmm.. this has just got me thinking about the client I previously mentioned that seemed to have lost sales because SSL was enabled. I wonder what the effects will be if I placed a 'fake' Norton Trust seal on his site (still leaving SSL disabled). Yeah, I know that a 'genuine' trust seal usually contains a link to 'call home' for verification, but I'm sure that most users won't know that and will be easily fooled.
What do you reckon? :-)
Re: ad hominem comment
"What I meant was that online shoppers in the UK really do focus on stuff that most other people from all over the world never notice"
Yup, I know that is what you meant, but it is STILL an ad hominem comment (Or should I say a racist comment?). Either way, it adds nothing to the discussion or topic at hand - All it really means is that UK shoppers are probably more deluded than the rest of the world in that they are still under the illusion that there is some degree of privacy on the Internet. I reckon if what you say is true (and I really doubt that it is) then it is time you opened your eyes and take a look around.
You really wouldn't believe how 'hard' it was for me to write these comments - I tend to go out of my way to not put people or countries into nice little boxes in the way you have done. I feel as though I've just broken one of my own cardinal rules of debating. :-(
Cheers
RodG