Does Above The Fold Really Matter?

I wasn't sure where to post this, but I hope this is a good spot.

http://www.designerperfumesnob.com/womens-perfume/Elizabeth-Arden/Red-Door/EDT/3.3oz

I was thinking about switching the content with the price on this and all product pages. If possible, the content would be to the right of the image and then under that would be the price/quantity box/add to bag, and any reviews there might be.

The reason for the contemplated switch is to bring the content above the fold.

I'm concerned that the price and Free Shipping will then be much too low on the page.

I'd appreciate any comments/feedback on the proposed change. Also, what exactly would I have to do to make those changes?

Thank you very much.

I wouldn't need to read the fancy literature describing a perfume scent and I am too lazy to scroll down. If I were looking to purchase Elizabeth Arden RED DOOR I would foremostly be interested by its price and would expect it to be above the fold.

Keep price and add to cart as high as possible on the page.

Your line spacing and font size in the description section are slightly difficult to read.

Check out this tool for getting a better ratio of those two figures: http://www.pearsonified.com/typography/

lindasdd:

Keep price and add to cart as high as possible on the page.

Your line spacing and font size in the description section are slightly difficult to read.

Check out this tool for getting a better ratio of those two figures: http://www.pearsonified.com/typography/

Thank you for this valuable feedback! I will check that out shortly. Would you please tell me what you used to view the page? Laptop, desktop, etc., and resolution.

Thannaree:

I wouldn't need to read the fancy literature describing a perfume scent and I am too lazy to scroll down. If I were looking to purchase Elizabeth Arden RED DOOR I would foremostly be interested by its price and would expect it to be above the fold.

This is why I wanted input. Could you tell me please if you are a man or woman?

traytray:

Thank you for this valuable feedback! I will check that out shortly. Would you please tell me what you used to view the page? Laptop, desktop, etc., and resolution.

Desktop.