shags38:
I must admit to being flabbergasted at why the customer registration form has 'text' only as default for email preference. How many consumers out there would even know what 'html' means? In the 21st Century emails from even your Doctor have html content - their logo at least. It is archaic. If a customer selects to receive the Newsletter and doesn't change the radio tab to html then all they are going to get is text - it would be the only newsletter on the internet that would be text only.
I don't even know why the customer is asked for a preference at all - I can only assume someone back in the day thought it was nice to do so as not to impose on a customer's privacy or some lame reason like that. If the decision of ZC management is that a preference question is to remain in the customer registration form then as a suggestion it would be smart to re-word the question to something that everyone can understand the meaning of like "when sending you emails would you prefer that images be included in the email yes/no with yes being default - if the customer doesn't want images in the emails then he/she will make that decision.
Or why bother at all because the customers are going to get promo emails/newsletters/ etc with images regardless of their preference because Mail Chimp is being used (by many) - so it is superfluous.
Sorry Doc, I do not mean to rant but as I said, I'm flabbergasted. Maybe consider updating the process?
cheers, Mike
Thanks for sharing your opinion.
I didn't respond because there's a LOT more involved here, and I really didn't want to go into explaining all the things I've learned the hard way over the years as it relates to reliably sending emails that get delivered and actually read. I'll share just a few here, just to confirm I'm not blowing smoke.
Even the likes of Constant Contact and Mailchimp etc have stated many times that attachments and malformed HTML are BAD practices in reaching customers. The most successful (email-based) marketing services strongly encourage emails to be text-only, when it comes to marketing.
And the services that provide transactional email also typically encourage text-only messaging.
That doesn't mean they completely discourage use of HTML in messages. On the contrary, they provide their own sophisticated tools that force you to use their "tested" markup ... again with the goal of not getting red-flagged and therefore undelivered, or worse, getting servers blacklisted.
Summary: if you're going to do marketing to your mailing list, use services that specialize in this feature. The email tool in Zen Cart is NOT designed to be used for mass marketing.
I'm sorry that a default feature that acts in the best interest of customers and storeowners for maximum deliverability ruffled your feathers by functioning differently than you originally expected. This whole discussion would be moot if we were just forcing our own preferences on customers without their having a say.
You can of course, as discussed above, change the default setting in order to correspond in the style that you prefer.
As far as "updating the process", first, you can change the preference yourself immediately. Second, the next major version of Zen Cart will probably be designed to leverage a 3rd-party service for sending these kinds of emails, again, distributing the task to services best suited for the responsibility.