:unsure: This has been a very interesting thread to follow. From a strategic business / marketing point of view. Though dividing your website into small units with independent urls would enable you to better target specific user groups and possibly give you the illusion of easier admin especially in the area of stock management. There are a few very significant detriments to this method of business set-up.
1st, is in the area of economies of scale and customer retention. Customers purchase a wide variety of products and I am sure that it is better from their perspective to be able to access these products from within one site.
2nd, is search engine optimisation and ranking. Surely, it is more cost effective to promote and have highly ranked, one good site than several me-too sites offering a limited product range.
3rd, is off line marketing, in this area the cost could escalate proportionately upon the number of sites you are promoting.
4th, is your merchant account provider, Having just spoken to the major banks with regard to merchant accounts, they are very tichy when it comes to risk analysis. It is a shame to have to say this, their policy makers are not that clued up on risk dispersment with multi-product sites let alone several sites linking into one merchant account. From my discussion with them, I believe that they may well refuse a multiple site set-up or require a separate account for each website.
5th, the merchant account would require a definitive email address for the main store connecting to their system. This would present another problem from a customer perspective. Customer A buys a product from the main store which is fine, customer B buys from a subsidiary store with a different site name but gets a confirmation email from the main store. This would raise questions as to whom the customer is dealing with. Would the policies of both stores be the same ‘Unification’. The banks would want assurances of this and especially who is liable for charge backs and complaints. They would also be very interested in who is liable in the case of a subsidiary or even the main store becoming bankrupt and closing down. (Risk analysis again) Both the banks and the customer would want to know whom they complain to.
I think these little snippets of thought provoking material is enough at this stage. My advice is to think carefully before commiting yourself to a lot of hard work. Check and double check every aspect of the operation that you are planning to set up. You dont want an Autocratic Jobsworth type guy to scuttle efforts just before you go live.
Maybe I have had no right to include them in this section. My rational has been on the basis of multiple linked stores. If they are out of place please feel free to amend the copy as you think fit and re-place them in a more appropriate area of the site.
Kind regards
Stephan Toth