Store title question

In the admin area, I've provided the name of the store, but currently all of the pages simply attribute it as "Zen Cart".

What simple feature have I missed?

Note: I've installed the SEO friendly mod, in case that complicates anything.

You might want to red this thread. It will take you to resources to handle many question you have or will soon have about setting up your site.

Post a url and give cart version with next post please.

One tool is Admin > tools > developer's toolkit - enter search term in bottom left box, choose 'all files' and search.

Or, take a look at includes\languages\english\header.php. Copy that file to your override folder (make sure you read the thread above so you will know what an override folder is). Edit this section:

// added defines for header alt and text
define('HEADER_ALT_TEXT', 'Powered by Zen Cart :: The Art of E-Commerce'); (
define('HEADER_SALES_TEXT', 'TagLine Here');
define('HEADER_LOGO_WIDTH', '192px');
define('HEADER_LOGO_HEIGHT', '64px');
define('HEADER_LOGO_IMAGE', 'logo.gif');

Edit the red text items to customize this part of yor site.

Best wishes

Thanks for that - much appreciated. :)