And therein lies the problem. There's really no good reason to "not trust it", but you can't convince your customers of that (at least not all of them). It is actually FAR more secure for your customers than a traditional merchant account... because the merchant (you) never see the transaction details. This removes liability from you as well.
But ideasgirl touched on the other part.... preference. Whether it be trust, or they just don't want the headaches involved, some people WONT use it.
PayPal almost got the gold star when they made it "optional" for customers to be a PayPal member. Well...it is optional... sort of. But PayPal keeps track of the credit card numbers used... if that card:
- Has ever been associated with a PayPal account, it needs to be used through a PayPal login.
- Has been used to purchase more than $XYZ worth of items from PayPal processed sites, even if they never new they were PayPal processed (because they all used the "optional" feature), PayPal enforces some arbitrary (and unknown) limit on the card and eventually will force the user to create an account to continue using it.
And that's b.s.. That's my biggest problem with them. They can't get it through their thick skulls that not everyone in the world wants to be a PayPal member... and I am their customer! I'm the one paying them money! So they should help me get as much PayPal sales as they can.
In 1999 we did some reasearch at Industry Canada that showed a particular demographic that this was likely to effect (older than 45, male, semi-computer literate or lower, all income and education levels) and my recent personal experience and observation says this hasn't changed much in 7 years.
As I said before, I know for a fact I lose sales because of PayPal. But I still use them exclusively for credit card transactions (I do give an option for cheque/money order/Interac EMT) because, so far anyway, the losses are offset by the benefits.
More and more businesses are using PayPal as their reputation continues to grow. As these customers run into this more and more... they'll probably eventually get over their issues and start using them. But not all of them.
When I say "reputation"... I'm sure you guys have seen the sites like https://www.paypalwarning.com or paypalsucks.com or one of the many other ones out there that were created because some "merchant" got screwed. Everyone has heard the rumour how PayPal has frozen or even taken their funds. I'm pretty sure that's all a bunch of bull. If you have a legitimate business that's operating normally, your funds will be safe. Its those businesses that are trying to use PayPal as a financial haven (they choose PayPal because they'll get 'caught' at the banks) or blatently violate the terms of service that have issues. I've been using PayPal as a merchant for years and have never had a problem. Mind you, I've also never had a chargeback or a customer file a Dispute Resolution with PayPal either... so maybe its just a matter of taking care of your customers.
Wow, that became a bit of a novel, didn't it?