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User Tracking and PPC don't reconcile

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2 Nov 2006, 3:11 AM
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voltage

Totally Zenned

Join Date:
Apr 2005
Location:
Houston, TX
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User Tracking and PPC don't reconcile

I've the user tracking mod installed and I've been doing some heavy PPC advertising. At the end of the day, when I look at the number of people in the user tracking that come in, from say Google, I can count 20 - 25. But then when I pull a Google Adwords report, its showing 100+. I have a feeling that its click fraud related, but why don't all of the clicks show up in the user tracking???

Thanks