Changing page title order and format

Hi folks. Done a search through the archives, but haven't been able to find an answer to my question.

Currently, my page titles appear like so:

Page Name | COMPANY NAME, The Art of E-commerce

I'm trying to change the titles of my pages to the following format:

COMPANY NAME | Page Name

(or on product pages)

COMPANY NAME | Product Name (without the price displayed)

I've been able to figure out how to alter seperators, but not remove the tagline and price, or change the order.

Which file do I need to edit to achieve that?

Update: figured out how to remove price of product from title. Still trying to figure out the order and removal of tagline.

Still trying to figure out the order and removal of tagline
If this is the tagline as defined in Zen Cart this is in the file header.php in /includes/languages/english and you should only edit a copy for your template

It is a defines - so find theis line:

  define('HEADER_SALES_TEXT', 'TagLine Here');