Zen Follower
- Join Date:
- Jan 2006
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My Checkout Without Account Mod
I cant help it, I have to come and post it:
COWOA ROCKS!!
I just implemented on 2 live carts and orders start pouring in. Its only 12 hours. I have 3000 pdts on the site, and relatively good reach and local marketing... apparently I have seen a lot of potential orders gone to waste, those where you see them add to cart, then the cart time out...
All my new orders today are COWOA orders!
A few notes though.
- I see that you can use differnt names and address with the same email, so looking at the customer table, I see duplicated emails, ie:
Simon - [email protected]
Simon A. - [email protected]
The customer may not use the same name or address every time, so there maybe a lot of entries. Even if they use the same name, will there be a new 'customer' created?
- From the biz point of view, COWOA is good and bad. BEcuase people no longer want to register when they have COWOA. THey just want to get your stuff and get out. So I think my 'fixed customer base' will basically stall. While COWOA accounts will flood in.
Advertising would probably have to be targetted to get the COWOAs to convert to fixed customers, via refferal benefits or incentive coupons, loyalty programs or lucky draws etc. That would be a whole new field to look into, my next step.
Regarding the COWOA accounts, I am not sure if we should at all, be allowed to email marketing stuff to them to get them to convert. Becuase I beleive they did not need to agree to terms or stuff when they check out and order. That may be something to look into. Also things like warranty and returns.
- Lastly, if we look at it, the information they need to enter is no less than registering an account as people previously pointed out. But we conquered the psychology of the buyers, they will enter 10 pages of info COWOA over 5 page of info to register an account. But it would be good to make it cleaner though. I will tweak mine slowly to take in the minimum necessary for COWOA.
Again, COWOA ROCKS!