Not with Standard EP see the advance version this seems to use free shipping but not virtual products.
Easy Populate (advanced) for Zen Cart
Easy Populate Advanced 3.0 is now finally available here
Proposed features for the advanced version include:
* code cleaning/optimization to reduce time to completion DONE!
* split downloads by column count if exceeds 256 (maximum supported by some file editors)
* Meta Tag support DONE!
* Move product to new category
* Support for compressed file uploads/downloads
* Readable code output for Froogle product descriptions New Google Base - DONE!
* Extended product table support (Qty purchase, call for price, free shipping etc.) DONE!
* Category descriptions support
* Exceptions file for optional products deletion/inactivate
* Automatic SQL backup on uploads with restore option
* Support for additional 3rd party modifications