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How did you hear about us add-on

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20 Jun 2007, 3:35 AM
#1
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keystonewebworks

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How did you hear about us add-on

Hello,

How can i add a drop down box or something at checkout where it asks the customer how they heard about us?

20 Jun 2007, 5:42 PM
#3
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keystonewebworks

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Re: How did you hear about us add-on

thanks again!!!

15 Oct 2008, 2:01 AM
#4
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Re: How did you hear about us add-on

Hi All,

Does anyone have a cheat sheet that explains how to move "How did you hear about us" so it is required at checkout for every order? (instead of when a new customer registers, we have COWOA installed and some customers never register.)

Thanks in advance,

Gary777

15 Oct 2008, 2:24 AM
#5
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mprough

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Re: How did you hear about us add-on

I would very certainly advise against **Requiring they participate in your marketing research... Many will be angry and leave.

Kinda like when you pay at the pump for speed... then the stupid pump wants to poll your zip code or some other garbage....when you paid at the pump for a reason... to be fast, not bothered by the fact that they are too cheap to pay for proper marketing research but would rather bug their customers in to finding another gas station :frusty:

~Melanie

15 Oct 2008, 2:58 AM
#6
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Re: How did you hear about us add-on

Melanie,

I don't disagree with your point however this particular client spends a lot of money on magazine ads and wants to know which are producing and which aren't.

They are insistent on capturing this data at checkout and since it's a high end product and they have a very unique product it hasn't seemed to hurt them. The cart abandonment rate is quite a bit lower than average (however insisting a customer registers seems to negate that gain as expected.)

The argument from the client is that Its a simple 2 click drop down and that's hard to argue with...

Any ideas? (I'm cringing at the thought of having to mod the checkout module, hopefully someone else already has...)

have a great evening,

Gary777

15 Oct 2008, 3:11 AM
#7
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mprough

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Re: How did you hear about us add-on

The way to track this is with a url for the ad..... Then you pick up the traffic, conversions and site activity without the risk of delaying the customer purchasing an item.

~Melanie

15 Oct 2008, 3:37 AM
#8
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gary777

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Re: How did you hear about us add-on

Melanie,

Thanks for your input but these are magazine ads, not online ads... the bulk of there revenue come from these adds. The customers remember the name but would be even less inclined to type in a special url...

Gary777