Changing add-to-cart from button to link

I'm completely re-arranging my product view template (tpl_product_info_display.php, with proper overrides of course) and came to the section that outputs the "Add this to my cart" button.

  <!--bof Add to Cart Box -->
  <?php
  if (CUSTOMERS_APPROVAL == 3 and TEXT_LOGIN_FOR_PRICE_BUTTON_REPLACE_SHOWROOM == '') {
    // do nothing
  } else {
  ?>
              <?php
      $display_qty = (($flag_show_product_info_in_cart_qty == 1 and $_SESSION['cart']->in_cart($_GET['products_id'])) ? '<p>' . PRODUCTS_ORDER_QTY_TEXT_IN_CART . $_SESSION['cart']->get_quantity($_GET['products_id']) . '</p>' : '');
              if ($products_qty_box_status == 0 or $products_quantity_order_max== 1) {
                // hide the quantity box and default to 1
                $the_button = '<input type="hidden" name="cart_quantity" value="1" />' . zen_draw_hidden_field('products_id', (int)$_GET['products_id']) . zen_image_submit(BUTTON_IMAGE_IN_CART, BUTTON_IN_CART_ALT);
              } else {
                // show the quantity box
      $the_button = PRODUCTS_ORDER_QTY_TEXT . '<input type="text" name="cart_quantity" value="' . (zen_get_buy_now_qty($_GET['products_id'])) . '" maxlength="6" size="4" /><br />' . zen_get_products_quantity_min_units_display((int)$_GET['products_id']) . '<br />' . zen_draw_hidden_field('products_id', (int)$_GET['products_id']) . zen_image_submit(BUTTON_IMAGE_IN_CART, BUTTON_IN_CART_ALT);
              }
      $display_button = zen_get_buy_now_button($_GET['products_id'], $the_button);
    ?>
    <?php if ($display_qty != '' or $display_button != '') { ?>
      <div id="cartAdd">
      <?php
        echo $display_qty;
        echo $display_button;
              ?>
            </div>
    <?php } // display qty and button ?>
  <?php } // CUSTOMERS_APPROVAL == 3 ?>
  <!--eof Add to Cart Box-->

I need it to be an HTML text link so I can style it to my specs. Any help on how to get there would be great.