Alt text for Flash Logo

Hi there

I know this must be a really simple question but how do I add an alt-text property to my flash logo?

See code:

<!--bof-branding display--> <div id="logoWrapper"> <div id="logo"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="https://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" width="798" height="100"> <param name="movie" value="../includes/templates/Gifts%20From%20Wales/images/logo.swf"> <param name="quality" value="high"> <param name="LOOP" value="false"> <param name="menu" value="false"> <embed src="../includes/templates/Gifts%20From%20Wales/images/logo.swf" width="800" height="100" loop="false" quality="high" pluginspage="https://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" menu="false"> </embed></object></div> <div id="taglineWrapper"> <div id="tagline">TagLine Here</div> </div> </div> <br class="clearBoth" /> <!--eof-branding display-->

Thanks

Steve