How to add SO copy to bottom of pages

First, I should point out that I am not saavy...that is, I do not know HTML, how things work with SO, etc.
I have seen on various websites that I have visited, richly tagged copy that is obviously for SO. I have written the same for my website and want to know if this is advantageous for SO: if so, how do I attach to various pages and which ones. My website is marykaiserltd.com. I have added it to the MAISON category page. As you can see it needs to go below at the bottom below products. Is it considered a footer? Anyway, I am afraid of a response with onfo that I can't understand...so, I need very plain English. I do manage my website and can do some extra things. Also, if I can't do this could someone suggest something else or do it for a fee? I appreciate any suggestions.
Also, a couple weeks ago, I had huge traffic two days in a row including four orders. Up until then my site had been up since last March with average traffic and 0 orders. My question is: does anyone know what may have caused my traffic to explode on those two days? I have had nothing since and am curious. I have looked at the stats but they don't indicate why activity. This may not be the place for a question like this so let me know if I need to go to another forum. Thanks and regards, Mary

I have a theory on the traffic. Google recently ran their new page ranking program and maybe your site went up in pagerank to reach the buyers that dig a bit deeper into the search engines and found your site. I call these search engine tunnelers, "Serious Buyers".

I figure if they're willing to dig deep enough to find us low page rankers that they are serious about buying the product their searching for.

As for adding SEo to your footer. I have my easypages set to show up in the footer. I think that's in the Configure ~ Layout section of your admin.

Hi John Patrick, Thanks so much for your quick response...and I understood it! Now, I went to CONFIGURE>LAYOUT SETTINGS and I would like to know steps to follow. I had my site done by a business and am teaching myself. I got tired of always going back with each little question. I am thinking of getting the ZEN CART book. Do you recommend? I am glad that I found this forum!

wHoops, I was wrong.

Go to admin, Configure ~ Easy Pages Settings.

Second option "EZ-Pages Display Status - FooterBar" Set that to 1.

That will display your easy pages in the footer of every page.

JP

Oh yes,

You must buy the Zen Cart book. It will help you because it has step by step procedures for setting up and maintaining your store.

You'll save allot of money by doing it yourself. I'm a merchant that just happens to have some knowledge of how the web works and enough php and mysql to get into trouble. The book helps!!!!

If you want, I'll sell you mine, with dog eared pages, markings in the margines, highlighted text, and duct tape on the binder. But I want $500 for it.

marykaiser:

I have written the same for my website and want to know if this is advantageous for SO

Less is more. This kind of keyword-besotted text looks spammy and turns people off.

Good luck,
Scott

I think it depends on how its written.

Take a look at my articles and let me know if you think it's keyword spotted. You just have to use common grammatical rules.

I don't use the word binoculars too often, but the article I wrote tells people what they need to consider when buying them.

Articles about attracting wild birds have to have the words bird feeders in them. Since that's what I sell I have to use it in the articles, but I don't do it so often that I'm slapping the reader with the words bird feeder.

of course I'm not way up there in the search engines either. :shocking:

birdoasis:

I think it depends on how its written.

Follow Mary's link to the MAISON category and see if you agree.

Ahh,

I see what you're saying. She's got the keywords strong. It's a hard read.
You're right about that. It's a hard read. I think search engine spiders might hop over those too.

What if instead of making them strong, make them links. For instance,
CHEETAH ZIPPY could be a search link to anything in the site that has CHEETAH ZIPPY in the title,description or category.

This site is selling nice home furnishing items, so look at Ethan Allen, Horchow, etc. and get style tips from them. You will see that they do not have huge blocks of text (with or without links).

What a deal! SOLD!

Another idea is to checkout the Software Guy's contributions. He has written some really nice mods for Zen Cart.

But don't tell him I told you! His head might swell too big to wear his beany.

So what the heck can I do to "MOVE ON UP"!!!!!!!! Any advice for now? I know this is the age-old problem...but it was sure great to get those 4 orders; just hoping they aren't the last =(

They won't be the last, people are finding your site, and more and more people will continue finding it.

I find allot of my traffic comes from my vendors web sites. So if you can get listed on any of the manufacturers or vendor sites then do so.

Moving on up isn't something you can do overnight without paying for a sponsored ad.

I paid for a google adwords ad. I learned that if I put the price of the click at 10 cents that I would get fewer clicks, but serious buyers. (Thanks Numinix).

Another thing is I sell on eBay and Amazon. Put some of your products on those sites and have a link to your site on your "about me" page mentioning you have more products on your site.

Upload your products to google base. you'll find the google base feeder in the downloads section.

Same with amazon.

Go into forums that have something to do with the products you sell. Answer questions that will draw people to your site. Put the site in your signiture, but leave off the html and www because once those pages get archived you'll drop in search engine rankings.

All of these things will bring more people to your site.

Thanks so much...I better get busy!