Here's how it's set, according to the developers tool kit:
/home/greenene/public_html/zencart/includes/languages/english/extra_definitions/Mihluna/google_box_defines.php
Line #9 : define('BOX_HEADING_GOOGLE_ADSENSE', 'Ads by Goooooogle');
/home/greenene/public_html/zencart/includes/modules/sideboxes/Mihluna/google_adsense.php
Line #8 : * @version $Id: google_adsense.php 2006-06-06 06:06:06Z gilby $
Line #15 : require($template->get_template_dir('tpl_google_adsense.php',DIR_WS_TEMPLATE, $current_page_base,'sideboxes'). '/tpl_google_adsense.php');
Line #17 : $title = BOX_HEADING_GOOGLE_ADSENSE;
/home/greenene/public_html/zencart/includes/templates/mihluna/sideboxes/tpl_google_adsense.php
Line #9 : * @version $Id: tpl_google_adsense.php 2006-06-06 06:06:06Z gilby
/home/greenene/public_html/zencart/includes/templates/mihluna/templates/tpl_google_adsense.php
Line #9 : * @version $Id: tpl_google_adsense.php 2006-06-06 06:06:06Z gilby
it looks right, but I am not sure...
tc