Here's an example of how a zencart dynamic unwritten url can rank top google.

Search Term: flaunt 91101

http://www.google.com/search?q=flaun...rlz=1I7GWYE_en

I understand google results can vary by locality, but my result is that my site prommart.com comes no. 1 on dynamic url. Sometimes no. 2.

I specifically tried good optimized content, to compete with the blog that uses the serch term in it's domain name. Got it done. But I'm certain the ssu could have done same, and if I had this product on my ssu site, I wouldn't be surprised if it ranked above prommart.

sph
www.prommart.com