Why would you want to re-direct customers to the competition? Once a person leaves a site, there's only a 20% chance they will return. You earn fractions of a cent with adsense. Far better to incentivise your visitors to make their purchase on your site, and the only place you want them to leave the site from is your checkout_success page.
I studiously avoid external links on my ecommerce sites. I'm in business for myself - not my competitors.



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