Me again. On top of the 'Site Search' question, has anyone noticed GA missing sales? I've tried switching from 'ga.js' to 'urchin.js' and I still can't get it to track every sale. I do have GA set for ecommerce.
Me again. On top of the 'Site Search' question, has anyone noticed GA missing sales? I've tried switching from 'ga.js' to 'urchin.js' and I still can't get it to track every sale. I do have GA set for ecommerce.
Visit my Decal website: DecalDepot.net
YES! It's always off. When I look at the ecommerce overview this morning it says that we have had 35 sales from 3-9 to 4-8, when in fact we have had 115! And the sales totals are off, the visitors are off, and who knows what else is off!! I don't know if Paypal payments get registered or not since the user is taken off of the site briefly??
It doesn't match with the Advanced Stats mod, supertracker, or sales report mod. So, I stopped even looking at the GA metrics anymore and I think I will remove this mod from my site since the javascript adds 20+KB to my pages and it's inaccurate.
Can anyone counter my experience? Check your sales against what Google reports. Does it match up?
There are always MINOR differences in GA reporting due to JavaScript issues. However, providing you have the code setup correctly and completely (typically requires both google admin setup and zen cart setup for the module) you should be within a few sales (give or take).
What you are describing means either the code is not installed correctly or you have them leaving the site and not returning. This is NOT the case all the time with PayPal, and the tracking should pick that all up ok as well (the user is typically sent back automatically to the zen cart site after a purchase to trigger the zen cart processes).
I use PayPal etc... on a number of sites with GA tracking and have had no problems. 95% of the time I see issues as those of what you are experiencing it ends up being incomplete or incorrect tracking setup.
Hope that helps.
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
Make sure you have the tracking code inserted properly and more importantly the tracking id should be accurate.
Because Google Analytics runs via JavaScript (as to most tracking programs) you'll always see slight discrepancies in reporting. Those that have disabled JS on their browser or are blocking it will not show in results. This is mentioned in the Google Analytics help section in a few areas but many miss it.
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information