@rdenham: If there is a way I don't know it. I tried installing Ultimate SEO URLs to test it real quick but ended up breaking my store haha. I would think though, that because the URL are rewritten via the htaccess file, that it is not possible. The bit.ly link should use the original url, that will be coverted to the seo friend url once the user enters your site, but I don't know for sure. You might have better luck in the Ultimate SEO URLs forum.