mydanilo:
The longer I was looking at it the more I felt the layout is a bit confusing. For one the button alignments are inconsistent. And I am unsure why PayPal and regular checkout share a box but Guest checkout does not? Just overall seems a bit odd to me. But please don't take any offense, as you say, it probably boils down to personal preference. So I am just asking for opinions.The "Login" and "Continue" buttons all align right, the PayPal button is the only one centered, nd that is an EASY CSS change..
As for the location of the PayPal and regular check out.. I suspect that is to satisfy a PayPal requirement..
- Express Checkout button before login is required
- PayPal requires that you use Express Checkout button images hosted on PayPal's secure servers, rather than hosting copies of these images on your own servers.
- If your site has a Checkout button on pages other than the Shopping Cart page (such as on product pages), PayPal requires that you put a PayPal Express Checkout button next to these Checkout buttons as well.
Again.. Not sure why you think it's confusing.. (would help get you better feedback if you could verbalize your thoughts on this..)
Wanted to share something from a recent discussion I had with someone on this very topic:
Please look at how some of the top retailers do this.. Many top retailers have some kind of guest checkout feature. (Amazon is a BIG exception.. and frankly Amazon can get away with this..) They DO NOT need LONG headlines to help people understand when a guest checkout option is available.. Please note that they don’t emphasize or OVER emphasize when guest checkout options are available - nor do they have to. They don’t have to because they know that people GET IT. The top retailers DO NOT hit people over the head with guest checkout by using large headlines or gigantic buttons.. The MAJORITY of online shoppers understand how guest checkout works.
My original e-mail included screenshots of the checkout page for each of these retailers.. I left that out of this quote (too much work to include the screenprints inside a forum post), but you should look at what these and other retailers are doing..
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