Hi All,
I'm still working on a precis of the conference, and also some workflows that might help those to work around the Digital VAT.
We talked about using email to make the system more 'manual' and thought the information below might be useful.
What is “minimal human intervention”?
This is where the sale of the digital content is mostly automatic but the small amount of manual process involved does not change the nature of the supply from an e-service - for example a customer clicks “Buy Now” button on website and
vendor receives notification and clicks a button, which produces an email pre-populated with the customer’s details and containing content which is sent to the customer; or
vendor receives notification and clicks a button which produces an e mail pre-populated with the customer’s details. Vendor attaches content and sends customer e-mail by clicking “Send”
In both cases these would constitute an e-service
When does the “human intervention” exceed “minimal”
This is where the amount of manual process involved in the sale means that the service ceases to be an e-service. In these cases the website functions as a “shop window” for the sale rather than also providing the mechanism by which the sale is made – for example
a customer clicks “Buy Now” button on website and is added to a list. At end of day the vendor takes list, manually completes an e-mail with each customer’s details, attaches the relevant content and hits “Send”; or
a customer emails vendor with details of the products they wish to purchase. Vendor manually replies to email and attaches the content.