Quote Originally Posted by econcepts View Post
Glad you liked the 20 Ways book. There is much more on the way and a "surprise" I have been working on that I hope to have running by end of April that I think you all will enjoy.

To answer your question:

If you just copy and paste the info Google provides to you into you rtpl_main_page.php file then you will not (unless you hard code it) have the e-commerce tracking or conversion tracking (in the case of Adwords).

The reason you have to install configurations is to get the mod installed and working from within your Zen Cart admin (to take advantage of a number of things).

To work within the framework of Zen Cart, and to have the most effective use of the module I simply took what Google shows and converted it into a format that can be manipulated from within the admin with little effort.

Hopefully that answers your questions. :)
If the "surprise" is related to the material on your site I think many people may be very happy.