You're right and I should have used different terminology. I guess what I was after was displaying the URL's in the email as the link using the title of the product, rather than just displaying the URL itself.
displaying this: Mimosa hostilis (Jurema) Brazilian Purple Pink Inner Root Bark - Powdered
rather than this: https://www.phytoextractum.com/index.php?main_page=product_info&products_id=141:77ff19653324db0868353221feb6b9a d
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