brightsoftware:
Thank-you for your feedback. The idea behind the app was to develop a plug-in that makes it quick and easy for people to market their products in Facebook and drive customers to their existing store, rather than create a duplicate store inside Facebook.
The vendingbox system is your ACTUAL ZENCART STORE rendered in Facebook, The vendingbox app uses everything in your exiting ZC store, and shapes it for Facebook. It is not a "duplicate" store.
brightsoftware:
We believe that a fully embedded Facebook store dilutes your brand, as people end up getting used to buying from Facebook rather than directly with your store.
Can't agree here... the facebook interface can be styled to look very similar to your ZC store. And besides, it is simply an additional CHANNEL. The advantage is that it's all being run of your original ZC database and file system.
brightsoftware:
A similar issue occurs with the Amazon Marketplace, where customers do not realise that they are actually making purchases from a third party business. This is fine in the short term, but you end up with a business where you are locked into Facebook. If Facebook decided in a couple of years that they wish to develop their own shop system and stop third party apps, they would have you over a barrel - as your business has become dependant, rather than a strong individual brand linked via Facebook.
Facebook may not even be in business in a few years from now... It's been a disaster since their stock listing (share price has lost 50% of its initial "value"), so yes... it is dumb for any retailer to put all their eggs into one basket. But the vendingbox app plugs into many other systems (wordpress blogs, forums, plain html sites.
brightsoftware:
However, you are correct - many of our competitors' systems will allow you maintain a complete shop in Facebook. This means that you carry out your sale via their system, usually at a cost of a commission or higher monthly fees. While this can mean that the whole shopping experience is within Facebook, it can have additional disadvantages of stock control maintenance; and on a busy shop with the system with only updating hourly, it can result in double selling of the same items when stock levels are low.
Because vendingbox runs of the ZC database in real-time, stock (and everything else) is managed in real time... it is NOT a "duplicate" of the original ZC site... it IS the original site.
brightsoftware:
We hope that you can see that we have given this issue a great deal of thought, and why we have decided to build our app in this way. We do, however, see the benefit of being able to build up a basket within Facebook, but as our app is built to work across multiple store-stype (not just Zencart), this is trickier for us to implement.
Others have done it very successfully, so keep working at it and good luck!